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Community Voice

The City is in the process of developing a Strategic Plan to help establish a shared vision for El Cerrito’s future. So far, we’ve heard from many people about what is important to them and ideas about things that can be done to make El Cerrito an even better place. Read more about the Strategic Plan process and what we’ve heard at In particular, the Summary of Themes and Ideas (PDF) document summarizes comments and feedback gathered from focus groups, events, the online survey and interviews with individual City Council members.

To help us better understand the community’s top priorities for the City to focus on over the next five-year period, please use this “Community Voice” page to elaborate on your ideas. With this new online tool, you can submit ideas categorized under broad topic areas and in turn other residents can comment on your ideas and vote them up or down. Try to be specific and include the following:

  • What specifically do you recommend as a major City goal?
  • Why is it important to you and the City?
  • How do you suggest that it might be accomplished?
  • In what ways should the City reduce/eliminate costs or increase revenues to fund your top priorities?

Your participation will help the City Council to develop meaningful goals and strategies for our community. (If you would prefer to not participate online, you are welcome to provide written comments to the City.)

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Economic Development

Community Voice


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  1. Establish and promote an "open for business" mentality and policies

    Even in the best of economic times El Cerrito will have economic development challenges, because we're a very small, low-profile town, on the remote outer edge of the dynamic North...

    Dec 2, 2012 by Mike Cunningham (29 points)

    7Votes Up 0Votes Down 0Comments

  2. Intense Restaurant Recruitment

    As the resident survey confirmed, there is not too much diversity in the range of dining choices in EC. I would suggest that the city ED staff undertake an intensive restaurant recruitment. First,...

    Nov 30, 2012 by Amalia Cunningham (27 points)

    7Votes Up 0Votes Down 3Comments

  3. Expedite completion of San Pablo plan and zoning

    San Pablo Ave has a wealth of vacant, underutilized, and blighted properties that, if appropriately developed, would provide much more tax revenue to the city, as well as improved businesses and...

    Nov 26, 2012 by Mike Cunningham (29 points)

    6Votes Up 0Votes Down 0Comments

  4. Economic development on BOTH sides of San Pablo Ave

    San Pablo Ave is our Main Street and our primary commercial district (and opportunity) but it's basically an afterthought to Richmond. El Cerrito can propose to Richmond that EC be responsible for...

    Nov 29, 2012 by Mike Cunningham (29 points)

    3Votes Up 0Votes Down 0Comments

  5. live/work spaces on san pablo ave

    take advantage of the trending midcentury style to attract artists and young business tech developers--besides we are so accessible by BART and bike! With all the former auto showrooms and other open...

    Jul 30, 2014 by satishouse (28 points)

    0Votes Up 0Votes Down 0Comments

  6. Rethink how revenue benefits from development is analyzed

    El Cerritans need to make sure the community doesn't fall into the familiar trap of assuming that the key to generating tax revenues is bringing in national retailers to occupy large plate single-use...

    Nov 10, 2013 by Steve Price (7 points)

    0Votes Up 0Votes Down 0Comments


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