Click to Home

Go To Search
El Cerrito Preservation of Citywide Services Funding Measure
MEASURE R

In July, the El Cerrito City Council placed a local funding measure on the November 2014 ballot to extend the existing voter-approved Measure R at the one cent rate for twelve years. If enacted, this continuation measure could generate additional locally-controlled funds for local projects and services, with money that could not be taken by the State.

Measure R was previously approved by local voters four years ago at the half-cent rate. However, state takeaways and the sluggish economy have put considerable strain on El Cerrito’s ability to continue to provide the public safety and quality of life services our residents rely on. If Measure R is extended at the one cent rate, the City will be able to maintain current levels of public safety, including police services, neighborhood patrols, crime prevention programs, and rapid 9-1-1 response times, as well as after-school programs for children and teens and city parks, playfields, paths and open spaces.

The City prides itself on transparent and fiscally prudent financial practices, which include a Financial Advisory Board, mandatory financial audits and reports to the community to continue to ensure that all voter-approved funds are spent appropriately. Continuing this financial accountability would be included as part of this measure renewal.

The El Cerrito Preservation of Citywide Services Funding Measure will appear as Measure R on the November 4, 2014 ballot.

The El Cerrito Preservation of Citywide Services Funding Measure reads as follows: 

MEASURE R

 To continue to protect/ maintain City services, including fire
prevention/ emergency services; emergency response times;
neighborhood police patrols; firefighter/ police staffing; crime
prevention/ investigation resources; after-school programs;
library hours/ programs; senior services; open space, parks,
paths/ playfields; other general City services, shall El Cerrito
extend the existing voter-approved sales tax and set the future
 rate at one cent for 12 years, with citizens' oversight, annual
audits, and all funds staying local, none to Sacramento?
 YES  /  NO  


Frequently Asked Questions

Q: What is the issue?
A: El Cerrito faces a variety of fiscal and service delivery challenges, including continued State takeaways and the slow economic recovery. El Cerrito needs local control over local funds, for local needs. On July 15th, 2014 the El Cerrito City Council unanimously placed a local funding measure on the November 2014 ballot to extend Measure R at the one cent rate for 12 years. If enacted, this funding measure would provide a source of funding to address community priorities, while keeping all funds local and ensuring that NO funds can be taken by the State.

Q: What is Measure R?

A: Measure R, the Preservation of Citywide Services Measure, was approved by local voters in 2010 as a ½ cent general sales tax. Measure R generates revenues that have been essential in maintaining city services, including 9-1-1 emergency response, police patrols, and fire protection. In November 2014, voters will be asked about extending Measure R at the one-cent sales tax rate for 12 years.

Q: What is the urgency?
A: In 2010, voters approved Measure R for seven years only. If extended at the one cent rate, the City will be able to maintain current levels of fire protection and police services, including neighborhood patrols, crime prevention programs, and rapid 9-1-1 response times. Property crimes have increased in El Cerrito and we desire a fully-staffed police force to prevent crime from getting worse.

Q. How can we be sure that funds continue to be spent properly?
A. The City prides itself on transparent and fiscally prudent financial practices, which include a Financial Advisory Board, mandatory financial audits and reports to the community to continue to ensure that all voter-approved funds are spent appropriately. Continuing this financial accountability would be included as part of any measure renewal.

Q: What priorities have the community identified?
A: The City is committed to protecting or expanding the services that our community has said are important,
including:
  • Maintaining current levels of firefighters, fire protection and emergency medical services
  • Maintaining rapid 9-1-1 response times, neighborhood police patrols, crime prevention and investigation
  • Maintaining earthquake and disaster preparedness programs
  • Maintaining after-school programs for children and teens
  • Maintaining and improving city parks, playfields, paths and open spaces

Q: Where can I get more information?
A: The City will continue to keep the community informed about El Cerrito’s service and financial priorities. This page will be updated periodically.

Getting More Information
If you would like to find out more about these issues or to request a more in-depth presentation to your community group, please contact Suzanne Iarla, Community Outreach Specialist at 215-4318.

Download the following:
FAQ sheet about the Measure R extension (revised 8/14/14)

Notice for the City Ballot Measure Election

Resolution 2014-36 and Ballot Question

Full Text of Ordinance

City Attorney Impartial Analysis

Primary Argument Filed in Favor of Measure

July 15, 2014 City Council meeting agenda bill, or watch the meeting video via the Streaming Media Archive

Learn more about the City’s Biennial Budget for Fiscal Years 2014-15 and FY 2015-16


FacebookTwitter