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El Cerrito Strategic Plan
El Cerrito Strategic Plan
In April 2013, the City Council adopted it's first Strategic Plan for 2013-2018. The Plan was the result of a year-long effort to engage the community in creating a shared vision for our future. Thank you to all the community members who participated in the process.

The strategic plan provides the City with a roadmap for making service delivery decisions and allocating resources. The 2013 plan established mission, vision and value statements for the organization, as well as goals and strategies for the five-year period of 2013-2018.

In March 2015, the City Council held a study session to review and update the 2013 strategic plan. During this session, Council members discussed changes to the City’s vision, mission, values, goals and strategies. The 2015 version of the strategic plan incorporates those edits and advances El Cerrito on a path towards achieving its vision during the five-year period of 2015-2020.

Download the PDF Strategic Plan for 2015-2020 (updated in 2015).

Vision Statement:
The City of El Cerrito is a safe, connected, transit-oriented and environmentally focused destination with welcoming neighborhoods, thriving businesses and vibrant public spaces, and diverse cultural, educational and recreational opportunities for people of all ages.

Mission Statement:
The City of El Cerrito serves, leads and supports our diverse and transit-rich community by providing exemplary and innovative services, public places and infrastructure, ensuring public safety, and creating an economically and environmentally sustainable future.

Organizational Values:
• Ethics and Integrity
• Fiscal Responsibility
• Inclusiveness and Respect for Diversity
• Innovation and Creativity
• Professional Excellence
• Responsiveness
• Transparency and Open Communication 
• Sustainability

Goals (2015 through 2020):
• Deliver exemplary government services
• Achieve long-term financial sustainability
• Deepen a sense of place and community identity
• Develop and rehabilitate public facilities as community focal points
• Ensure the public’s health and safety
• Foster environmental sustainability citywide

Process to develop the Strategic Plan
Starting in mid 2012, the City reached out to residents, employees, the business community and other stakeholders through meetings, community events and an online survey. Thank you to everyone who provided input at a focus group meeting, at the Open House at City Hall event, completed the online survey, provided written comments to the City, or shared ideas using the Community Voice online tool. 

The El Cerrito City Council adopted the strategic plan at their April 2nd 2013 meeting, with some edits.

Download the following materials:

Council Meeting Materials (April 2, 2013)

 •  meeting agenda
 •  staff report 
•  revised Final Draft Strategic Plan

2nd Council Study Session Materials (Jan. 2013)

Strategic Plan Brochure
•  Agenda for Jan 26 Council Study Session
•  Council Packet for 1/26/13 (note this is an 85 page PDF document)

1st Council Study Session Materials (Sept. 2012)

power point presentation for 9/22/12 meeting
meeting packet for 9/22/12 meeting 
summary of themes and ideas for 9/22/12 meeting

Additional Background Materials:

Strategic Plan Brochure
• Report of Online Survey Results (as of 10/30/12)
• 2012 City "Budget in Brief" (see pages 4-7)
• Results from the 2012 National Citizen Survey.

Stay Involved!
Yes, I want to be kept informed
Use the link above to continue to stay informed about efforts related to the Strategic Plan.

For More Information:
Call Karen Pinkos, Assistant City Manager at 215-4302 
or send an email 

Why did the City Develop a Strategic Plan?
The Strategic Plan establishes goals, strategies, and clear vision, confirms the mission for the organization, and articulates the organization’s values. The strategic plan  includes an implementation action plan tied to other key planning documents and future efforts such as a General Plan Update, a Climate Action Plan, an economic development roadmap. The strategic plan help decision-makers with service prioritization.

Photo copyright Dale F. Mead
Photograph by Dale F. Mead,