Measure R

In November 2014, El Cerrito voters approved the extension of Measure R at the one percent sales tax rate for twelve years. The new sales tax rate goes into effect on April 1, 2015 and will sunset (end) on March 31, 2027.

If you are a business owner and have questions about the collection of this sales tax at the new rate, please contact the California State Board of Equalization or visit the BOE website.

Measure R will allow the City to maintain essential services while fulfilling our commitment to the community's priorities. Measure R is a commitment to maintain the high quality of life enjoyed by residents and businesses in El Cerrito. Measure R was initially passed by voters in 2010 in order to enable the City to maintain the level of programs and services offered in FY2009-10. Funding from Measure R extension will enable the City to address community priorities, including to:
• Maintain rapid 9-1-1 response times, neighborhood police patrols, crime prevention and investigation
• Maintain current levels of firefighters, fire protection and emergency medical services
• Maintain earthquake and disaster preparedness
• Maintain after-school programs for children and teens
• Maintain and improve city parks, playfields, paths and open spaces

Through the annual budget process, the City Council will determine how best to allocate Measure R funds and General Fund monies towards maintaining essential services based on community priorities. During the budgeting process each year, the City Council establishes priorities for services, and matches those services to estimated available resources. The public is encouraged to participate throughout the budgeting process, which includes numerous public meetings.

Measure R includes fiscal accountability provisions including annual independent financial audits, an annual report to the City Council and residents, and review of all expenditures from the measure by the Financial Advisory Board (or "FAB") to provide citizens oversight.